Why Pipeline DXS

Beyond Content Management

You made the right choice: Umbraco is the best open-source CMS out there. But more and more organisations go beyond Content and into full-scale Digital Experiences. We built Pipeline to help you support your strategy across the user's lifecycle - all from within Umbraco back-office.

Better UX

Pipeline DXS complements Umbraco CMS, by helping deliver the perfect experience across the user lifecycle.


  • New visitors
    Capture data and act on user behaviours 
  • Returning visitors
    Segment users to drive personalisation
  • Conversions
    Manage incoming conversions
  • Customers
    Secure reporting and documentation portals


Powers your strategy

Pipeline DXS helps digital strategies deliver measurable results by creating amazing experiences.


  • Engage
    Better content by understanding behaviours 
  • Revenue
    More enquiry forms and checkout completions
  • Cost-savings
    Never miss a lead with an embedded social CRM
  • Loyalty
    Well-looked after customers, remain customers longer

How to go beyond content? Read up on the Features

Next up: Pipeline features