Personalisation

Irrelevant content is the fastest way to lose a user’s attention. Use the Analytics to group users in Segments and ensure the right message reaches the right users, at the right time.

From the broadest groups to single individuals, segments can be based on a user’s behaviour or profile. Use Pipeline to map segments to content variants, ensuring users see what’s most relevant to their needs, and delivering an engaging and effective experience. 

Personalisation rocks, but there's more!

Next up: Lead management