Irrelevant content is the fastest way to lose a user’s attention. Use the Analytics to group users in Segments and ensure the right message reaches the right users, at the right time.
From the broadest groups to single individuals, segments can be based on a user’s behaviour or profile. Use Pipeline to map segments to content variants, ensuring users see what’s most relevant to their needs, and delivering an engaging and effective experience.
Use the Analytics to segment anonymous visitors by browsing history or origin. Post-conversion, visitors can be grouped by date, company - or any CRM field.
Use the Umbraco plugin to capture content variants and map it to one of more Segments. The intelligent Preview will help you visualise results for different users.
AI recommendations engine
Built on Microsoft Azure’s powerful Machine Learning capabilities, Pipeline can generate content recommendations based on the user’s profile and history.