Anonymous analytics can only tell you so much. To deliver engaging experiences, you need to understanding the behaviour at the level of the individual.
Pipeline tracks each click and tap on a Big Data platform built to your specification. When a conversion occurs, this treasure of knowledge is available to you in the embedded CRM. Armed with a complete user profile, you can create segments and drive personalised marketing experiences.
Big Data Platform
At the heart of Pipeline DXS is a Big Data platform powered by DiMML and Microsoft Azure. Unlike Google Analytics, you own the entire dataset and and have full control over it.
360° User Profile
When a user completes a form or Checkout, their browsing history is tied to their profile, giving you a complete picture of the user and their preferences.
Create user segments based on browsing history, location and other characteristics. Use the segments to deliver personalised experiences and drive marketing campaigns.