Anonymous analytics can only tell you so much. To deliver engaging experiences, you need to understanding the behaviour at the level of the individual.

Pipeline tracks each click and tap on a Big Data platform built to your specification. When a conversion occurs, this treasure of knowledge is available to you in the embedded CRM. Armed with a complete user profile, you can create segments and drive personalised marketing experiences.

Embedded Analytics is great, but there's more!

Next up: Personalisation